Wednesday

If You Can Smell It, You Can't Sell It

Hello, Mr. & Mrs. Seller. Did you know that Realtors have all kinds of fun and interesting sayings about their business? Today's lesson goes like this: "If you can smell it, you can't sell it."

Hmmm. That axiom conjures up all kinds of nasty scent memories, doesn't it? Animals, cigarettes, kids, mildew, dirty laundry, locker rooms.

In fact, scent is one of our most powerful senses. A whiff of pumpkin pie can take you back to your grandmother's kitchen. And a snoutfull of something less pleasant can transport you to places you don't even want to think about.

So, as a seller, how do you combat this odiferous issue?

Think "scent neutral." Your home, now that it is listed for sale, is a commodity. It should appeal to the broadest selection of potential buyers possible. That means the best smell is no smell at all.

Cover ups? Not a great idea, but if you do use some type of air freshener, subtlety is the key. A reed diffuser with a fresh note such as eucalyptus or lavender or grass might work best. My buyers often will ask me what's being covered up when they see a home filled with plug-ins and candles.

So, here are a few tips. First, ask your Realtor if your house has a scent issue and listen to what she says. After all, both of you want your home to sell. Try some trusted friends too. What do they smell when they come into your house? While you're on the market, lay off fixing fried foods and cooking with onions and garlic. Do the pets need a bath? If Eau de Damp Dog is the predominant perfume in your home, there might be a problem. If you're going to smoke, do it outside and pick up the butts. Take out the trash and clean the cat box daily.

A clean house smells like sweet nothing.